Services

Visibility services for Google, AI search, and owned authority.Built to keep shipping.

Most visibility problems are not fixed by one audit. After we find the gaps, this is the recurring work that keeps you found: keyword and intent mapping, page improvements, structured data, internal links, citations, backlinks, and monthly reporting.

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Keyword maps and page ownership

On-page, schema, and internal-link maintenance

Citation and backlink execution priorities

What we do

The SEO work that actually has to happen every month.

This is not a single scan followed by vague advice. It is a maintenance program with clear workstreams and page-level ownership.

Minimal read

Six SEO jobs. Three operating moves.

Start with the operating loop — diagnose, ship, and maintain. The detailed workstreams and terms are right below.

Diagnose and map

Start with the crawl, content, keyword, and intent truth before any page rewrite or authority push.

audit

Technical and content audits

We audit the pages, templates, metadata, structured data, crawl rules, internal links, and entity signals that decide whether Google and AI systems can trust your site.

keyword strategy

Keyword and intent mapping

We build keyword maps around category, service, comparison, brand, and local-intent queries so each important page owns a search job instead of competing with your own site.

Ship pages and signals

Turn the map into page updates, answer-ready copy, internal links, structured data, and entity cleanup.

on page

On-page optimization

Titles, descriptions, headings, copy blocks, FAQs, conversion sections, and internal anchors get updated so pages match real search intent and answer quality expectations.

schema

Schema, entity, and trust signals

We add and maintain FAQ, organization, article, service, and supporting structured data while tightening the entity details AI systems use to describe and cite your brand.

Maintain authority

Keep citations, backlinks, reporting, and monthly maintenance moving after the first audit is done.

backlinks

Citation and backlink placement

We prioritize placements that improve authority and retrieval trust: directories, partner mentions, digital PR opportunities, local citations, and content-led backlink targets.

tracking

Ongoing maintenance and reporting

SEO is a maintenance loop. We monitor ranking shifts, AI visibility, indexation, broken signals, and link growth so work keeps shipping after the first audit.

AI reference docs

Machine-readable docs are part of the public footprint.

These references are live on the public site so search engines and AI systems can discover the same service context, catalog, and factual reference material that supports buyer-facing pages.

Public reference

LLMs.txt

A crawlable reference file that links the main service pages, FAQs, and published market data used for AI retrieval.

Public reference

Agent card

A structured organization profile that exposes service context, knowledge graph details, and machine-readable endpoints.

Public reference

Service catalog

A machine-readable catalog of New Reward service offerings that helps retrieval systems connect services to the brand.

Operating cadence

Audit first. Maintain every month.

The point is not to produce a deck. The point is to keep the search surface improving after the first round of fixes.

Month 1: baseline and keyword map

Audit the site, map high-value keywords, define page ownership, and build the first 90-day priority stack.

Month 2: page fixes and entity cleanup

Refresh core service pages, tighten metadata and structured data, improve internal links, and close the biggest trust gaps.

Month 3+: maintenance, content, and authority

Keep publishing, expanding keyword coverage, maintaining technical health, and building citations/backlinks that compound over time.

What ships

Deliverables tied to actual search work.

Keyword maps by service, intent, and priority
On-page recommendations and implemented page rewrites
Internal linking and content-cluster recommendations
Structured-data and entity cleanup
Citation and backlink target list with placement priorities
Monthly reporting on rankings, visibility, and work shipped

Need the full New Reward offer catalog?

SEO is one lane. The broader catalog now includes AEO/GEO, social content, ads, reviews, lead response, automation, syndication, and reporting.

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FAQ

Common questions about ongoing SEO work.

Do you only optimize for AI search?

No. We treat AI search and traditional SEO as one operating system. That means keyword research, on-page optimization, internal links, schema, citations, and backlink work still matter, and we maintain them alongside AI visibility.

What does SEO maintenance actually include each month?

Ongoing visibility maintenance includes keyword map updates, page refreshes, metadata and schema cleanup, internal-link improvements, indexation checks, citation/backlink work, GEO/AEO signal cleanup, and monthly reporting on what changed.

Do you help with backlinks and citation placement?

Yes. We identify backlink and citation opportunities, prioritize the ones most likely to improve trust and discoverability, and fold them into the monthly execution plan instead of treating them as a one-off task.

Can you work with our existing marketing team?

Yes. We can operate as the delivery team, the strategy layer for an internal team, or the specialized SEO and AI-search partner alongside an existing agency.

Need the system view?

Start with the framework, then decide the service mix.

The framework shows how we score, diagnose, and prioritize fixes. The services page shows the recurring SEO work required to keep that system honest.

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